Pru Life UK supports Football for a Better Life

Fri. Jul. 08, 2016

Pru Life UK supports Football for a Better Life

LAUNCHING. (L-R) Albert Almendralejo of SPEARS Activation, Azkal Amani Aguinaldo, Pru Life UK Executive VP and CFO Lee C. Longa, former Azkals captain Chieffy Caligdong, and Azkals Simone Rota and Misagh Bahadoran at the launching of the Football for a Better Life 2016. 

BRITISH life insurer Pru Life UK continues to support Football for a Better Life (FFABL), a nationwide grassroots football program with training, tournament, and talent identification components.

Kicking off last year with Pru Life UK as main supporter, FFABL will continue to be headed by former Azkals team captain and Ten Outstanding Young Men awardee Chieffy Caligdong. FFABL traveled across the Philippines to promote football and enhance the skills of aspiring young football players. About 10,000 boys and girls have benefited from the project last year.

“Engaging in sports is a very effective way to mold productive citizens. Sports helps the youth learn the value of practice and hard work,” says Pru Life UK Chief Executive Officer Mr. Antonio Manuel De Rosas, explaining why the Company decided to pour resources to FFABL for a second consecutive year.

Pru Life UK is actually all-out in its backing of football development in the country. “We also support the Azkals Men’s National Team, the Little Azkals, and the Azkals Foundation,” says De Rosas. Since 2013, the Company has been instrumental in providing training and logistical support, when it helped send the U-11 boys’ training pool to elite training at United Kingdom’s Loughborough University in 2013, and sponsored the insurance coverage of the Men’s National Team in 2014 and 2015.

“Assistance like these contribute to the performance of the teams and give a boost for future matches,” says Albert Almendralejo, President of SPEARS Activation, another partner in Football for a Better Life. The Little Azkals team (members of which came from the U-11 training pool that went to the UK) is currently preparing for the 2016  Borneo Football Cup to be held in September in Malaysia, while the Men’s National Team is strengthening its campaign for the Asean Football Federation Suzuki Cup.

Now more than ever, Pru Life UK is aware of the importance of uplifting grassroots football in the country to produce more high-caliber players. Football for a Better Life has leveled up for its second year with five new areas (Guingoog City in Misamis Oriental, Dipolog City, Pagadian City, Ipil in Zamboanga Sebugay, and Baguio). Caligdong will also be joined by three Azkals in giving the clinics and supervising the tournaments: Simone Rota, Misagh Bahadoran, and Amani Aguinaldo. There will also be a coaching course and a training for referees on the last leg that will be held in Metro Manila in December.

“With the help of other companies like us, local government units and local football associations, we hope to make the dreams of talented players – and our nation – come true,” says De Rosas.

Football for a Better Life 2016 will be conducted in the following areas: Guingoong City in Cagayan de Oro (August 6-7), Dumaguete City (August 20-21), Dipolog City (September 3-4), Tarlac City (September 10-11), Laguna (September 17-18), Pagadian City (September 24-25), Tagum City in Davao del Norte (October 29-30), Iloilo (November 12-13), Baguio (November 19-20), and National Capital Region (December 3).

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